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Advanced Twitter Search Options for Brands
Understanding how to use Twitter should be required social media marketing 101 for brands, yet many remain fuzzy on how to use it strategically. And understanding how to search for segments on Twitter...
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Mastering Social Media Reporting Guide
Updated May 2019 Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions,...
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Warren Buffett on The Key to Happiness and Consumer Understanding
With another of Warren Buffett’s Berkshire Hathaway annual shareholder meetings on the books, businesses everywhere are combing over insight from the “Oracle of Omaha” to guide investment decisions....
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Everything About Social Media Monitoring
Updated May 2019. Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its...
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Taking Instagram Analytics to the Bank
With more than 500 million active daily users, Instagram is the hottest platform for brands to be on right now. But many are still unsure of how to communicate the amazing engagement they’re seeing –...
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7 Secrets CX Analytics Reveal About Retail Consumers
Retail consumers are a fickle lot. Capturing their loyalty does not mean they’ll stay with you tomorrow – but you can hedge your bets with the seven CX secrets social analytics reveal about them! Stay...
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Surprising Sentiment of the Champions League Final
Taking advantage of big moments shared by large audiences is a great way to put your brand out there. But before you can take part in the conversation, you need to understand what it is, and what’s...
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Using Social Media Insight to Inform Competitive Intelligence
Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if...
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Identifying Trends or Trouble Before They Become Tsunamis
Social media trends can be TNT for brands, offering explosive results and placing them solidly on potential consumers’ radar – but oftentimes, not in a good way. At least not the type of trends we have...
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Announcing NetBase AI Studio – It Changes Everything You Know About Analytics
For anyone who’s ever wondered how it must have felt to be an Apple employee in the days before the iPhone was first released… we have an idea. With the announcement of our new Next Generation...
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Exploring The New Era of Social Analytics at NetBase LIVE in London!
With summer just kicking off, we couldn’t think of a better way to spend our time than in London with hundreds of our favorite people! We hosted our latest NetBase LIVE London on 19-20 June and...
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July 4th Competitive Eating Contest Creates Some Tasty Social Sentiment
While most make plans to watch fireworks and spend time with family or friends for this fabulous fourth, a few hearty souls are busy prepping for a very different kind of Independence Day – eating till...
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21 Free Social Media Analytics And Comparison Tools For Marketers
July 2019 Update: Our list of free social media analytics and comparison tools has been refreshed for 2019 – check it out below! Differentiation is no longer about offering a different – or better –...
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How to Evaluate Social Media Analytics
Updated July 2019. Social Media Analytics, powered by Next Generation Artificial Intelligence (AI), comprises several techniques and tools. When combined, they provide a thorough understanding of your...
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21 Competitor Analysis Tools for Social Media and SEO
Updated July 2019. Gathering competitive intelligence on your competition is essential to brand survival. Access to digital data makes this a much easier to accomplish in theory – but with so many new...
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Hashtags and More for Successful Back-To-School Campaigns
Updated July 2019. It’s back-to-school time and brands are doing all they can to capture consumers’ attention. Sales during this period can act as an early indicator of upcoming holiday potential, so...
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7 Steps to Protect Brand Health with Social Listening
Brand perception is everything online. Understanding what consumers in your category think of your brand (and what they think of your competitors) will help you head off all kinds of crises. Social...
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3 AI Reports Your Brand Needs in Real-time
Artificial Intelligence (AI)-powered social listening reports offer real-time intel that your brand needs to be successful online. And there are three that are essential for campaign tracking,...
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Get NetBase LIVE in LA & NY on Your Calendar Now!
As the weather cools off, holiday shopping heats up, along with brand competition. Our NetBase LIVE conferences in Los Angeles and New York will have you in fighting shape to end 2019 on a high note!...
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Popeyes vs Chick-fil-A: The Social Media Taste Test War
There are so many serious conversations online, and few generate more passion than politics. But the great chicken sandwich war of 2019, with Popeyes squaring off against Chick-fil-A, comes close!...
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